North Carolina Administrative Code (Last Updated: November 13, 2014) |
TITLE 04. COMMERCE |
CHAPTER 02. ALCOHOLIC BEVERAGE CONTROL COMMISSION |
SUBCHAPTER R. ORGANIZATIONAL RULES: POLICIES AND PROCEDURES |
04 NCAC 02R .1711. SHELF MANAGEMENT
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(a) Each local board shall establish and maintain a shelf management plan. The local board shall establish policies within its plan that incorporates the following concepts:
(1) set the higher priced items on the upper shelves at eye level and set the lower priced items on the bottom shelves;
(2) block categories in vertical sets per their category;
(3) arrange bottle sizes so they increase left to right of the same item;
(4) create brand billboard by stacking all brand sizes together;
(5) set shelf space for products considering the following factors:
(A) market share;
(B) promotions;
(C) traffic patterns
(D) seasonal sales; and
(E) cross merchandising;
(6) set and maintain all bottles at the front of the shelf; and
(7) discontinue low profit slow moving items.
(b) Each local board shall keep a copy of its shelf management plan at each store location and, upon request, provide a copy to a Commission representative.
History Note: Authority G.S. 18B-100; 18B-203(a)(20);
Eff. December 1, 2011.