04 NCAC 02T .0715. TOURNAMENTS

(a)  General.  Sponsorship by an industry member of a regional, statewide or national sports tournament, when the tournament is held on the property or premises of a retail permittee, is permissible only if all of the following conditions are met:

(1)           The tournament is promoted or sanctioned by the official governing body of the sport, or is promoted and sponsored by a bona fide nonprofit organization for the purpose of raising funds for a civic, scientific, charitable or educational cause;

(2)           No money, novelty items or other prohibited services or things of value are given, rented or loaned by an industry member to the retailer; and

(3)           All sponsorship money or fees and other things of value from the industry member are given to the official governing body of the sport or the nonprofit organization.

(b)  Advertising.  An industry member may advertise via mass media or pay for the advertising of a tournament when the primary theme of the advertisement is the tournament and its purpose.  The naming of the retailer's premises as the location of a tournament shall not be construed to be cooperative advertising in violation of 04 NCAC 02S .1007 of this Chapter when the retailer's tradename is stated in substantially smaller typeface.

(c)  Sponsorship/Advertising Agreements Restricted.  No industry member agreeing to sponsor a tournament shall enter into any agreement or contract, either express or implied, that a retailer or special one-time permittee will sell that industry member's products to the exclusion, in whole or in part, of other brands of alcoholic beverages offered by competitors.

(d)  Joint Sponsorships.  An industry member shall not agree to cosponsor any tournament with any retail permittee unless the proceeds from the tournament are paid to a nonprofit civic, scientific, charitable or educational organization.

(e)  Prohibited Sponsorships.  An industry member shall not sponsor or aid a retailer in the promotion of any tournament held primarily to benefit the retailer, its employees, members or guests.

 

History Note:        Authority G.S. 18B-100; 18B-207; 18B-1116(b);

Eff. July 1, 1992;

Amended Eff. November 1, 2012.