North Carolina Administrative Code (Last Updated: November 13, 2014) |
TITLE 21. OCCUPATIONAL LICENSING BOARDS AND COMMISSIONS |
CHAPTER 16. DENTAL EXAMINERS |
SUBCHAPTER P. ADVERTISEMENT OF DENTAL SERVICES |
21 NCAC 16P .0101. COMMUNICATIONS CONCERNING DENTAL SERVICES
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A dentist shall not make a false or misleading communication about the dentist or the dentist's services. A communication is false or misleading if it:
(1) Contains a material misrepresentation of fact;
(2) Is likely to mislead or deceive because it makes only a partial disclosure of relevant facts;
(3) Is intended or is likely to create false or unjustified expectations of favorable results;
(4) Contains express or implied claims of superiority which cannot reasonably be substantiated by the advertising practitioner; or
(5) Contains other representations or implications which are intended or likely to cause an ordinary, prudent person to misunderstand or be deceived.
History Note: Authority G.S. 90‑41(a)(16),(17),(18); 90‑48;
Eff. March 1, 1985;
Amended Eff. May 1, 1989; October 1, 1986.